Why SaaS Needs SaaS is maturing. The days of selling complex dashboards with endless features are fading fast. AI is accelerating commoditisation: agents are now cheap to build, fast to host, and easy to replicate. The challenge for SaaS companies is no longer just building the tech — it's turning it into something customers actually adopt, trust, and pay for.
This is exactly what the FMCG (fast-moving consumer goods) industry has mastered for decades: taking something relatively generic, packaging it with a strong brand, and scaling it through distribution. SaaS should take note.
1. The Problem with Today's SaaS Branding
Most SaaS products pitch complexity. Websites are packed with jargon, buzzwords, and screenshots of dashboards nobody understands. The result? Confusion, low adoption, and churn.
2. AI Agents = The New Commodities
AI agents can now be spun up quickly on cloud platforms like Microsoft Azure. Compliance, security, and scalability are already handled by the infrastructure.
That means the "hard part" isn't technical anymore — it's product management:
- How do you position the agent so it feels indispensable?
- How do you ensure people actually use it?
- How do you price it so adoption scales predictably?
Just like FMCG, the brand and story matter more than the ingredients.
3. Lessons from FMCG
FMCG brands thrive by:
- Clear storytelling: Coke isn't selling sugar water, it's selling happiness.
- Trust and consistency: A Mars bar tastes the same everywhere.
- Distribution: FMCG products win because they're easy to find, easy to use, and priced for repeat purchase.
SaaS needs the same mindset. AI agents should be packaged like products, not projects.
4. Introducing the Agent Brewery
That's where the Agent Brewery marketplace comes in. Instead of selling raw code or "consulting-heavy" SaaS, imagine browsing a shelf of AI agents:
CRM Voice Agent
Updates Salesforce when sales reps speak.
Finance Controller Agent
Sends live alerts on anomalies.
Job Application Agent
Fetches roles, scores them, generates ATS-ready CVs.
Each one packaged, branded, and rented like an FMCG product. Simple to pick up, simple to use, and simple to scale.
5. The Future: SaaS as FMCG
The winners in SaaS won't be those who build the most complex dashboards — it will be those who package AI in a way that's understood, trusted, and adopted quickly.
AI without product management is a science project.
AI with product management is a business.
And the businesses that embrace FMCG-style branding, pricing, and distribution will be the ones that scale.
👉 At Hi.AI Design, we're building exactly that.
Our mission is to design, deploy, and distribute AI agents with the clarity of FMCG and the power of enterprise SaaS.
Build Your Agent